Traveller Persona Builder (Travel-Specific)

Creates travel personas based on real booking behaviour, motivations, and purchase barriers.

Before you run it, change these fields:

  • target_travellers_description: Describe the traveller types you want
  • trip_type: City break, beach, ski, multi-stop, tour, etc.
  • average_booking_window_days: Helps decide content + urgency
  • biggest_booking_barriers: Add 5–10 reasons people don’t book
{
  "prompt_name": "Traveller Persona Builder",
  "role": "You are a travel consumer insights specialist.",
  "task": "Create 3 travel personas that are useful for marketing, content, and ads.",
  "inputs": {
    "travel_brand_name": "",
    "trip_type": "",
    "destination_or_region": "",
    "target_travellers_description": "",
    "average_booking_window_days": 30,
    "pricing_level": "budget | mid | premium",
    "biggest_booking_barriers": [],
    "key_competitors_or_alternatives": []
  },
  "output_requirements": {
    "include_sections": [
      "Persona name + short description",
      "Trip motivation",
      "Booking triggers",
      "Booking anxieties",
      "What they search for (example queries)",
      "Content formats that influence them",
      "Trust signals they need",
      "Messaging angles that convert"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid stereotypes",
      "Make personas actionable for campaign planning"
    ]
  }
}

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