Travel Customer Journey Map (Discovery → Booking → Post-Trip)

Maps the full travel journey and identifies content + channel needs at each stage.

Before you run it, change these fields:

  • product_type: Hotel vs tours vs flights changes the journey
  • primary_conversion_event: Book direct, enquiry form, call, etc.
  • key_drop_off_points: Where people hesitate (price, reviews, uncertainty)
  • top_questions_from_travellers: Add real FAQs you get asked
{
  "prompt_name": "Travel Journey Map + Content Plan",
  "role": "You are a travel lifecycle marketing strategist.",
  "task": "Create a customer journey map and recommend content for each stage.",
  "inputs": {
    "travel_brand_name": "",
    "product_type": "hotel | resort | tours | packages | airline | DMO | OTA",
    "destination_or_region": "",
    "target_traveller_type": "",
    "primary_conversion_event": "",
    "key_drop_off_points": [],
    "top_questions_from_travellers": []
  },
  "output_requirements": {
    "include_sections": [
      "Stages (Dreaming → Planning → Comparing → Booking → Pre-trip → On-trip → Post-trip)",
      "User intent and mindset at each stage",
      "Recommended content formats per stage",
      "Best channels per stage",
      "What 'book direct' needs to win at each stage",
      "3 campaign ideas mapped to the journey"
    ],
    "format": "Markdown",
    "constraints": [
      "Write in UK English",
      "Keep it grounded in real travel behaviour"
    ]
  }
}

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