By Dan Taylor, Dan Taylor Travel SEO

Creates a clear positioning statement and messaging pillars for a destination, hotel, tour company, airline, or travel brand.

Before you run it, change these fields:

• travel_brand_name: Your brand/property name
• travel_product_type: Hotel, resort, DMO, tour, OTA, airline, cruise, etc.
• destination_or_region: Where the trip is based
• target_traveller_type: Who it’s for (families, luxury, couples, solo, adventure)
• unique_selling_points: Add 3–6 differentiators that matter to travellers
• seasonality_focus: Summer, winter, shoulder season, year-round

{
  "prompt_name": "Travel Positioning Builder",
  "role": "You are a senior travel marketing strategist.",
  "task": "Create a positioning statement and messaging framework for the travel brand below.",
  "inputs": {
    "travel_brand_name": "",
    "travel_product_type": "hotel | resort | DMO | tour operator | OTA | airline | cruise | travel agency",
    "destination_or_region": "",
    "target_traveller_type": "",
    "unique_selling_points": [],
    "experience_highlights": [],
    "seasonality_focus": "summer | winter | shoulder season | year-round",
    "tone_of_voice": "inspiring, clear, premium but not cheesy"
  },
  "output_requirements": {
    "include_sections": [
      "One sentence positioning statement",
      "Top 3 messaging pillars",
      "Proof points for each pillar",
      "3 homepage headline options",
      "3 homepage subheadline options",
      "Do-not-say list (phrases to avoid)"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid clichés like 'hidden gem' and 'unforgettable'",
      "Write in UK English",
      "Make it specific to the destination and experience"
    ]
  }
}