by Dan Taylor, Dan Taylor SEO

Creates a clear positioning statement, messaging pillars, proof points, and example homepage copy ideas.

Before you run it, change these fields:

• tone_of_voice: Change if you want it more casual, premium, bold, etc.
• business_name: Your brand name
• product_or_service: What you sell, in one line
• target_audience: Who it is for
• primary_problem: The main problem you solve
• key_benefits: Add 3–6 outcomes customers care about
• differentiators: Add 3–6 things you do better or differently
• competitors: Add 2–5 competitors (names only is fine)

{
  "prompt_name": "Positioning + Messaging Builder",
  "role": "You are a senior product marketing strategist.",
  "task": "Create a positioning statement and messaging framework for the business described below.",
  "inputs": {
    "business_name": "",
    "product_or_service": "",
    "target_audience": "",
    "primary_problem": "",
    "key_benefits": [],
    "differentiators": [],
    "competitors": [],
    "tone_of_voice": "clear, confident, plain English"
  },
  "output_requirements": {
    "include_sections": [
      "One sentence positioning statement",
      "Ideal customer profile summary",
      "Top 3 messaging pillars",
      "Proof points for each pillar",
      "3 example homepage headline options",
      "3 example subheadline options"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid buzzwords and vague claims",
      "Make it sound commercially credible"
    ]
  }
}