Persona Builder (For Marketing Use)

By Dan Taylor, Dan Taylor SEO

Creates 3 useful marketing personas with pain points, objections, triggers, and messaging angles you can actually use in copywriting.

Before you run it, change these fields:

  • target_customers_description: Describe who buys from you today (or who you want)
  • pricing_level: This changes motivations and objections
  • sales_motion: Self-serve vs sales-led changes the journey
  • existing_customer_examples: Add real customer types if possible
{
  "prompt_name": "Persona Builder (For Marketing Use)",
  "role": "You are a customer research specialist.",
  "task": "Create 3 practical marketing personas based on the inputs below.",
  "inputs": {
    "business_name": "",
    "product_or_service": "",
    "market": "",
    "target_customers_description": "",
    "pricing_level": "budget | mid | premium",
    "sales_motion": "self-serve | sales-led | hybrid",
    "existing_customer_examples": []
  },
  "output_requirements": {
    "include_sections": [
      "Persona name + short description",
      "Jobs-to-be-done",
      "Pain points",
      "Desired outcomes",
      "Common objections",
      "Trust signals they look for",
      "Best channels to reach them",
      "Messaging angles that will resonate"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid stereotypes",
      "Write personas that are useful for landing pages and ads"
    ]
  }
}

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