Competitor Messaging Breakdown
Identifies competitor messaging patterns and recommends how to position against them.
Before you run it, change these fields:
competitors: Add at least 3 competitors to make it usefulwebsite_url: Optional but helpsyour_strengths/your_weaknesses: Be honest, this improves strategyyour_offer_summary: Keep it to 2–3 sentences max
{
"prompt_name": "Competitor Messaging Breakdown",
"role": "You are a competitive intelligence analyst for marketing.",
"task": "Analyse the competitors listed below and suggest how to position against them in a credible way.",
"inputs": {
"business_name": "",
"your_offer_summary": "",
"competitors": [
{
"name": "",
"website_url": "",
"notes": ""
}
],
"your_strengths": [],
"your_weaknesses": [],
"market_category": ""
},
"output_requirements": {
"include_sections": [
"Competitor summary table (positioning, audience, messaging themes)",
"Where competitors win",
"Where competitors are vulnerable",
"Your best positioning angle",
"Counter-messaging examples (headlines + claims)",
"3 strategic recommendations"
],
"format": "Markdown",
"constraints": [
"Do not invent competitor facts",
"Base insights on patterns and provided inputs"
]
}
}
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