SaaS Positioning & Messaging Builder

Creates SaaS positioning, messaging pillars, proof points, and homepage headline options.

Before you run it, change these fields:

  • saas_name: Your product name
  • category: What you are (CRM, analytics, HR, etc.)
  • target_roles: Who buys/uses it
  • core_problem: The main pain you solve
  • differentiators: What makes you different
{
  "prompt_name": "SaaS Positioning & Messaging Builder",
  "role": "You are a senior SaaS product marketer.",
  "task": "Create SaaS positioning and messaging based on the inputs below.",
  "inputs": {
    "saas_name": "",
    "category": "",
    "target_roles": [],
    "target_industries": [],
    "core_problem": "",
    "primary_use_cases": [],
    "differentiators": [],
    "tone_of_voice": "clear, confident, UK English"
  },
  "output_requirements": {
    "include_sections": [
      "1-sentence positioning statement",
      "Messaging pillars (3) with proof points",
      "Top objections + rebuttals",
      "5 homepage headline options",
      "5 subheadline options"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid buzzwords like 'streamline' and 'revolutionary'",
      "No vague promises without proof"
    ]
  }
}

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