Visual Creative Direction Generator (Non-Designer Friendly)

Creates creative direction for visuals: style, mood, shot ideas, design elements, and what to avoid.

Before you run it, change these fields:

  • channel: Instagram vs LinkedIn changes visual tone
  • brand_style_reference: Optional, add brands/styles you like
  • must_include: Logos, colours, product shots, etc.
{
  "prompt_name": "Visual Creative Direction Generator",
  "role": "You are a creative director writing a visual brief.",
  "task": "Create visual creative direction for a campaign or content series.",
  "inputs": {
    "brand_name": "",
    "product_or_offer": "",
    "audience": "",
    "channel": "Instagram | TikTok | YouTube | LinkedIn | Display Ads",
    "brand_style_reference": [],
    "must_include": [],
    "must_avoid": []
  },
  "output_requirements": {
    "include_sections": [
      "Visual style description",
      "Mood and tone keywords",
      "Composition and design guidance",
      "10 visual concepts or shot ideas",
      "Do / Don't list"
    ],
    "format": "Markdown",
    "constraints": [
      "Keep it usable by a small team",
      "Avoid vague creative direction"
    ]
  }
}

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