Creates a proper creative brief you can hand to a designer, copywriter, or creative team.

Before you run it, change these fields:

• single_minded_proposition: The one key idea
• mandatories: Legal lines, logo usage, terms etc.
• deliverables: The exact assets needed

{
  "prompt_name": "Creative Brief Generator",
  "role": "You are a creative director writing a campaign brief.",
  "task": "Create a complete creative brief based on the inputs below.",
  "inputs": {
    "brand_name": "",
    "product_or_offer": "",
    "audience": "",
    "objective": "",
    "single_minded_proposition": "",
    "key_support_points": [],
    "tone_and_style": "",
    "deliverables": [],
    "mandatories": [],
    "constraints": []
  },
  "output_requirements": {
    "include_sections": [
      "Background and context",
      "Objective",
      "Audience",
      "Single-minded proposition",
      "Reasons to believe",
      "Tone and style",
      "Deliverables",
      "Mandatories",
      "What success looks like"
    ],
    "format": "Markdown",
    "constraints": [
      "Keep it clear and scannable",
      "Avoid agency fluff"
    ]
  }
}