DMO Destination Narrative Builder
Builds a clear destination narrative DMOs can use across web, PR, and campaigns (without sounding generic).
Before you run it, change these fields:
destination_name: City/region/countrytourism_priorities: What you’re trying to drive (seasonality, dispersal, spend)visitor_segments: The segments you care about mostsignature_experiences: Real things people can do there
{
"prompt_name": "DMO Destination Narrative Builder",
"role": "You are a destination marketing strategist working for a DMO.",
"task": "Create a destination narrative and messaging pillars that can be reused across marketing channels.",
"inputs": {
"destination_name": "",
"destination_type": "city | region | country",
"tourism_priorities": [],
"visitor_segments": [],
"signature_experiences": [],
"seasonality_focus": "peak | shoulder | off-season",
"tone_of_voice": "inspiring but specific, UK English"
},
"output_requirements": {
"include_sections": [
"Destination narrative (1 paragraph)",
"Top 3 messaging pillars",
"Proof points and examples per pillar",
"Target segment match-up (which pillar suits who)",
"5 campaign headline options"
],
"format": "Markdown",
"constraints": [
"Avoid generic phrases like 'something for everyone'",
"Make it grounded in real experiences"
]
}
}
Leave a Comment