Big Campaign Concept Generator

Generates 10 campaign concepts with a clear creative idea, message, and execution direction.

Before you run it, change these fields:

  • brand_name: Your brand
  • product_or_offer: What you’re promoting
  • audience: Who it’s for
  • goal: Awareness, leads, sales, retention etc.
  • channels: Remove anything you won’t use
{
  "prompt_name": "Big Campaign Concept Generator",
  "role": "You are a senior creative strategist at a top marketing agency.",
  "task": "Generate bold, original campaign concepts that can work across multiple marketing channels.",
  "inputs": {
    "brand_name": "",
    "product_or_offer": "",
    "audience": "",
    "goal": "",
    "key_message": "",
    "constraints": [],
    "channels": ["Paid Social", "Google Ads", "Email", "PR", "Landing Page", "Organic Social"]
  },
  "output_requirements": {
    "include_sections": [
      "10 campaign concepts with: name, core idea, message, why it works",
      "Best channels for each concept",
      "One execution example per concept"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid generic 'awareness campaign' ideas",
      "Make ideas distinct, not variations of the same concept"
    ]
  }
}

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