DMO Destination Narrative Builder

Builds a clear destination narrative DMOs can use across web, PR, and campaigns (without sounding generic).

Before you run it, change these fields:

  • destination_name: City/region/country
  • tourism_priorities: What you’re trying to drive (seasonality, dispersal, spend)
  • visitor_segments: The segments you care about most
  • signature_experiences: Real things people can do there
{
  "prompt_name": "DMO Destination Narrative Builder",
  "role": "You are a destination marketing strategist working for a DMO.",
  "task": "Create a destination narrative and messaging pillars that can be reused across marketing channels.",
  "inputs": {
    "destination_name": "",
    "destination_type": "city | region | country",
    "tourism_priorities": [],
    "visitor_segments": [],
    "signature_experiences": [],
    "seasonality_focus": "peak | shoulder | off-season",
    "tone_of_voice": "inspiring but specific, UK English"
  },
  "output_requirements": {
    "include_sections": [
      "Destination narrative (1 paragraph)",
      "Top 3 messaging pillars",
      "Proof points and examples per pillar",
      "Target segment match-up (which pillar suits who)",
      "5 campaign headline options"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid generic phrases like 'something for everyone'",
      "Make it grounded in real experiences"
    ]
  }
}

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