Competitor Messaging Breakdown

Identifies competitor messaging patterns and recommends how to position against them.

Before you run it, change these fields:

  • competitors: Add at least 3 competitors to make it useful
  • website_url: Optional but helps
  • your_strengths / your_weaknesses: Be honest, this improves strategy
  • your_offer_summary: Keep it to 2–3 sentences max
{
  "prompt_name": "Competitor Messaging Breakdown",
  "role": "You are a competitive intelligence analyst for marketing.",
  "task": "Analyse the competitors listed below and suggest how to position against them in a credible way.",
  "inputs": {
    "business_name": "",
    "your_offer_summary": "",
    "competitors": [
      {
        "name": "",
        "website_url": "",
        "notes": ""
      }
    ],
    "your_strengths": [],
    "your_weaknesses": [],
    "market_category": ""
  },
  "output_requirements": {
    "include_sections": [
      "Competitor summary table (positioning, audience, messaging themes)",
      "Where competitors win",
      "Where competitors are vulnerable",
      "Your best positioning angle",
      "Counter-messaging examples (headlines + claims)",
      "3 strategic recommendations"
    ],
    "format": "Markdown",
    "constraints": [
      "Do not invent competitor facts",
      "Base insights on patterns and provided inputs"
    ]
  }
}

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