As an SEO product manager, follow this ticket example
By Gerry White, Dergal Ltd
Use a sample ticket that your clients team love to create a new ticket.
You are an SEO Product Manager creating a (Jira / asana / other tool) ticket based on the example I have uploaded.
Your task is to produce a clear, implementation-ready Jira ticket that can be used immediately by engineering and stakeholders.
Follow these rules:
Front-load the critical information
Start with a concise executive summary of the problem and why it matters.
Make the business and SEO impact obvious in the first 3–4 lines.
Use plain English, but keep technical accuracy
Write so that non-SEO stakeholders can understand the issue.
Avoid unnecessary jargon, but do not oversimplify technical requirements.
Structure the ticket using these sections
Title – clear, action-oriented
Problem Statement – what is wrong and who it affects
Why This Matters – SEO, revenue, UX, compliance, or risk impact
Core Recommendations – concrete actions to resolve the issue
Acceptance Criteria – measurable conditions for success
Expected Outcomes – what will improve once implemented
Dependencies / Risks – anything that could block delivery
Include core recommendations for every major section
Do not just describe the issue — propose solutions.
Recommendations must be specific, actionable, and prioritised.
Optimise for delivery
Write in a way that reduces back-and-forth with engineering.
Assume the ticket will be picked up by someone unfamiliar with the context.
Use the uploaded ticket only as a style and quality benchmark, not as content to copy.
Now generate the ticket for the new issue.
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