Scale or Stop? Blended ROAS Decision Framework

Decides whether you should scale spend, hold, or pull back based on blended ROAS and business context.

Before you run it, change these fields

  • current_blended_roas: Latest figure
  • target_blended_roas: Your minimum acceptable
  • inventory_health: Stock position
  • cash_constraints: Runway considerations
{
  "prompt_name": "Scale or Stop? Blended ROAS Decision Framework",
  "role": "You are a commercial decision-maker for an eCommerce brand.",
  "task": "Decide whether to scale, hold, or reduce spend based on blended ROAS and constraints.",
  "inputs": {
    "currency": "GBP",
    "current_blended_roas": null,
    "target_blended_roas": null,
    "inventory_health": "low | healthy | overstocked",
    "cash_constraints": "tight | stable | flexible",
    "growth_priority": "profit | balanced | aggressive"
  },
  "output_requirements": {
    "include_sections": [
      "Decision summary (scale / hold / reduce)",
      "Reasoning based on numbers",
      "Risks of the chosen path",
      "Guardrails to put in place",
      "What to monitor daily vs weekly"
    ],
    "format": "Markdown",
    "constraints": [
      "Be decisive",
      "No hedging without explanation"
    ]
  }
}

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