Analyses how competitors price and package their offer, and what that signals strategically.

Before you run it, change these fields

• pricing_sources: Pricing pages, product listings, plans
• your_price_position: Lower, similar, higher
• target_margin: If relevant

{
  "prompt_name": "Competitor Pricing & Packaging Analysis",
  "role": "You are a commercial strategist.",
  "task": "Analyse competitor pricing and packaging to identify strategic positioning and opportunities.",
  "inputs": {
    "brand_name": "",
    "category": "",
    "your_price_position": "lower | similar | higher",
    "competitors": [
      {
        "name": "",
        "pricing_source": ""
      }
    ]
  },
  "output_requirements": {
    "include_sections": [
      "Pricing model comparison",
      "What competitors optimise for (volume vs margin)",
      "How complexity is used as a strategy",
      "Customer segments each pricing model attracts",
      "Opportunities to reframe value"
    ],
    "format": "Markdown",
    "constraints": [
      "Do not guess undisclosed prices",
      "Focus on implications, not just numbers"
    ]
  }
}