Blended ROAS Target Setter (Based on Margin & LTV)

Sets a realistic blended ROAS target based on margins, CAC tolerance, and LTV.

Before you run it, change these fields

  • gross_margin_percent: Blended margin after COGS
  • fulfilment_costs: Per order if known
  • ltv: Revenue or gross profit LTV
  • payback_window_days: How fast you need CAC recovery
{
  "prompt_name": "Blended ROAS Target Setter",
  "role": "You are an eCommerce finance and growth strategist.",
  "task": "Calculate a sustainable blended ROAS target based on unit economics.",
  "inputs": {
    "currency": "GBP",
    "gross_margin_percent": null,
    "fulfilment_cost_per_order": null,
    "ltv": null,
    "payback_window_days": 60
  },
  "output_requirements": {
    "include_sections": [
      "Minimum viable blended ROAS",
      "Comfortable blended ROAS range",
      "Aggressive growth ROAS (with risk)",
      "What happens if ROAS drops below target",
      "Which lever to pull first if under pressure"
    ],
    "format": "Markdown",
    "constraints": [
      "Explain assumptions",
      "Focus on profitability, not vanity growth"
    ]
  }
}

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