Blended ROAS Target Setter (Based on Margin & LTV)
Sets a realistic blended ROAS target based on margins, CAC tolerance, and LTV.
Before you run it, change these fields
gross_margin_percent: Blended margin after COGSfulfilment_costs: Per order if knownltv: Revenue or gross profit LTVpayback_window_days: How fast you need CAC recovery
{
"prompt_name": "Blended ROAS Target Setter",
"role": "You are an eCommerce finance and growth strategist.",
"task": "Calculate a sustainable blended ROAS target based on unit economics.",
"inputs": {
"currency": "GBP",
"gross_margin_percent": null,
"fulfilment_cost_per_order": null,
"ltv": null,
"payback_window_days": 60
},
"output_requirements": {
"include_sections": [
"Minimum viable blended ROAS",
"Comfortable blended ROAS range",
"Aggressive growth ROAS (with risk)",
"What happens if ROAS drops below target",
"Which lever to pull first if under pressure"
],
"format": "Markdown",
"constraints": [
"Explain assumptions",
"Focus on profitability, not vanity growth"
]
}
}
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