What Needs to Change? [AOV, CAC, CVR, LTV]

Shows which lever (AOV, CAC, conversion rate, LTV) will move revenue fastest, with recommended priorities.

Before you run it, change these fields

  • sessions_per_month: Site traffic
  • conversion_rate_percent: Your CVR
  • aov: Average order value
  • cac: Customer acquisition cost
  • ltv: If known
  • target_monthly_revenue: Your goal
{
  "prompt_name": "Growth Model: What Needs to Change?",
  "role": "You are an eCommerce growth analyst.",
  "task": "Analyse the numbers and identify the most effective levers to hit the revenue goal.",
  "inputs": {
    "currency": "GBP",
    "sessions_per_month": null,
    "conversion_rate_percent": null,
    "aov": null,
    "cac": null,
    "ltv": null,
    "gross_margin_percent": null,
    "target_monthly_revenue": null
  },
  "output_requirements": {
    "include_sections": [
      "Current estimated monthly revenue (based on sessions, CVR, AOV)",
      "Gap to target",
      "Lever impact analysis (AOV vs CVR vs sessions vs CAC vs LTV)",
      "Top 5 priorities (ranked)",
      "30-day action plan"
    ],
    "format": "Markdown",
    "constraints": [
      "Show the maths clearly",
      "Be conservative and practical"
    ]
  }
}

Submitted by Dan Taylor, SEO Consultant

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