Creates a retention plan that increases repeat purchases and improves LTV.

Before you run it, change these fields

• product_type: Consumable vs durable changes cadence
• average_time_between_orders_days: Your usual repurchase window
• segments: New customers vs repeat vs VIP
• brand_voice: Keep consistent tone

{
  "prompt_name": "Retention Plan to Increase LTV",
  "role": "You are an eCommerce retention marketing strategist.",
  "task": "Create a retention plan designed to increase repeat purchases and LTV.",
  "inputs": {
    "brand_name": "",
    "product_type": "consumable | durable | fashion | beauty | wellness | home",
    "average_time_between_orders_days": null,
    "customer_segments": ["first-time", "repeat", "VIP", "lapsed"],
    "channels": ["Email", "SMS", "On-site"],
    "brand_voice": "friendly, clear, UK English"
  },
  "output_requirements": {
    "include_sections": [
      "Retention strategy summary",
      "Lifecycle flows to build (with triggers)",
      "Monthly campaign plan (4 weeks)",
      "Offer strategy (non-discount first)",
      "Metrics to track"
    ],
    "format": "Markdown",
    "constraints": [
      "Keep it practical",
      "Avoid recommending discounting as the only lever"
    ]
  }
}