LTV:CAC Health Check + What To Do Next

Evaluates whether your current LTV:CAC ratio is healthy and gives a plan based on the result.

Before you run it, change these fields

  • ltv: Your estimated LTV (revenue or gross profit)
  • cac: Your CAC
  • payback_window_days: How quickly you need payback
  • business_stage: Early vs mature changes targets
{
  "prompt_name": "LTV:CAC Health Check + Plan",
  "role": "You are a growth operator reviewing eCommerce unit economics.",
  "task": "Assess the health of LTV vs CAC and recommend next actions based on the ratio and payback window.",
  "inputs": {
    "currency": "GBP",
    "business_stage": "early | growth | mature",
    "ltv": null,
    "cac": null,
    "gross_margin_percent": null,
    "payback_window_days": 60
  },
  "output_requirements": {
    "include_sections": [
      "LTV:CAC ratio result",
      "Interpretation (what it means)",
      "Top 5 priorities based on the numbers",
      "What to scale vs what to fix",
      "Warnings (things that look good but aren’t)"
    ],
    "format": "Markdown",
    "constraints": [
      "Be blunt and practical",
      "Explain recommendations clearly"
    ]
  }
}

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