SaaS ICP & Persona Builder (Buyer + User)

Builds an ICP plus separate buyer and user personas (very common in SaaS).

Before you run it, change these fields:

  • sales_motion: PLG or sales-led changes the persona priorities
  • deal_size: Helps define decision-making complexity
  • competitors: Add 3–8 alternative prospects compare you to
{
  "prompt_name": "SaaS ICP & Persona Builder (Buyer + User)",
  "role": "You are a SaaS growth strategist and customer researcher.",
  "task": "Create an ICP plus buyer and user personas for the SaaS product below.",
  "inputs": {
    "saas_name": "",
    "category": "",
    "target_industries": [],
    "sales_motion": "PLG | sales-led | hybrid",
    "deal_size": "low | mid | high",
    "competitors": [],
    "customer_examples": []
  },
  "output_requirements": {
    "include_sections": [
      "Ideal Customer Profile (ICP)",
      "Buyer persona (economic buyer)",
      "User persona (day-to-day user)",
      "Key pains, triggers, and objections for each",
      "Best acquisition channels for each persona",
      "Messaging angles that will land"
    ],
    "format": "Markdown",
    "constraints": [
      "Keep personas grounded and specific",
      "Avoid generic persona fluff"
    ]
  }
}

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