SaaS ICP & Persona Builder (Buyer + User)
Builds an ICP plus separate buyer and user personas (very common in SaaS).
Before you run it, change these fields:
sales_motion: PLG or sales-led changes the persona prioritiesdeal_size: Helps define decision-making complexitycompetitors: Add 3–8 alternative prospects compare you to
{
"prompt_name": "SaaS ICP & Persona Builder (Buyer + User)",
"role": "You are a SaaS growth strategist and customer researcher.",
"task": "Create an ICP plus buyer and user personas for the SaaS product below.",
"inputs": {
"saas_name": "",
"category": "",
"target_industries": [],
"sales_motion": "PLG | sales-led | hybrid",
"deal_size": "low | mid | high",
"competitors": [],
"customer_examples": []
},
"output_requirements": {
"include_sections": [
"Ideal Customer Profile (ICP)",
"Buyer persona (economic buyer)",
"User persona (day-to-day user)",
"Key pains, triggers, and objections for each",
"Best acquisition channels for each persona",
"Messaging angles that will land"
],
"format": "Markdown",
"constraints": [
"Keep personas grounded and specific",
"Avoid generic persona fluff"
]
}
}
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