Creates a campaign plan that spreads demand across seasons and regions, not just the obvious hotspots.

Before you run it, change these fields:

• overcrowded_areas: The places you need to protect
• under_visited_areas: Where you want to send people
• target_travel_dates: The dates you want to grow
• success_metrics: Include things like dwell time, spend, and off-peak stays

{
  "prompt_name": "DMO Campaign Plan (Seasonality + Dispersal)",
  "role": "You are a DMO campaign strategist.",
  "task": "Create a campaign plan to increase visitation in targeted seasons and locations while reducing pressure on overcrowded areas.",
  "inputs": {
    "destination_name": "",
    "target_markets": [],
    "target_visitor_segments": [],
    "overcrowded_areas": [],
    "under_visited_areas": [],
    "target_travel_dates": "",
    "success_metrics": []
  },
  "output_requirements": {
    "include_sections": [
      "Campaign objective",
      "Core narrative + messaging angles",
      "3 campaign concepts built around dispersal",
      "Channel-by-channel plan",
      "Content asset plan",
      "Measurement plan"
    ],
    "format": "Markdown",
    "constraints": [
      "No reliance on discounts as the main strategy",
      "Keep it realistic for a DMO team"
    ]
  }
}