Creates two sets of messaging (Luxury vs Family) for the same destination or property, including headlines, angles, and proof points you can A/B test.

Before you run it, change these fields:

• travel_brand_name: Your hotel/resort/destination brand
• destination_or_region: Where the trip happens
• product_type: Hotel, resort, villa, tour, etc.
• experience_highlights: List real highlights
• luxury_features: Spa, private transfers, fine dining etc.

{
  "prompt_name": "Luxury vs Family Messaging Split Test Builder",
  "role": "You are a travel conversion copywriter.",
  "task": "Create two distinct messaging frameworks for the same travel offer: one for luxury travellers and one for families.",
  "inputs": {
    "travel_brand_name": "",
    "product_type": "hotel | resort | villa | tour | destination",
    "destination_or_region": "",
    "experience_highlights": [],
    "luxury_features": [],
    "family_features": [],
    "price_positioning": "premium | mid | mixed",
    "tone_of_voice": "UK English, confident, specific"
  },
  "output_requirements": {
    "include_sections": [
      "Luxury audience: positioning statement",
      "Luxury audience: 5 headline options",
      "Luxury audience: 5 benefit bullets",
      "Family audience: positioning statement",
      "Family audience: 5 headline options",
      "Family audience: 5 benefit bullets",
      "What to avoid saying for each audience"
    ],
    "format": "Markdown",
    "constraints": [
      "No clichés",
      "No generic 'perfect for everyone' language",
      "Make it feel genuinely different for each audience"
    ]
  }
}