Marketing Objectives & KPI Translator

Turns a business goal into measurable marketing objectives, KPIs, and realistic targets.

Before you run it, change these fields:

  • business_goal: Be specific (“grow revenue” is too vague)
  • current_baseline_metrics: Add what you know, leave null if unknown
  • primary_channels: Only include channels you genuinely operate
  • time_horizon_months: 3 = short-term, 6–12 = strategic
{
  "prompt_name": "Marketing Objectives & KPI Translator",
  "role": "You are a head of growth translating strategy into measurable outcomes.",
  "task": "Turn the business goal into marketing objectives, KPIs, and suggested targets.",
  "inputs": {
    "business_goal": "",
    "business_model": "ecommerce | SaaS | lead-gen | marketplace | local",
    "primary_channels": [],
    "current_baseline_metrics": {
      "monthly_sessions": null,
      "monthly_leads": null,
      "conversion_rate": null,
      "CAC": null
    },
    "time_horizon_months": 3
  },
  "output_requirements": {
    "include_sections": [
      "Primary objective",
      "Supporting objectives",
      "KPIs per channel",
      "Suggested targets (with assumptions)",
      "Risks to measurement",
      "Reporting cadence recommendation"
    ],
    "format": "Markdown",
    "constraints": [
      "If baseline metrics are unknown, propose conservative ranges",
      "Explain assumptions clearly"
    ]
  }
}

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