Customer Journey Map + Content Plan

Maps the customer journey from Awareness to Retention and recommends content + channels at each stage.

Before you run it, change these fields:

  • purchase_type: This changes research depth and content required
  • average_sales_cycle: Use realistic numbers
  • primary_conversion_event: Example: “Book a call”, “Start trial”, “Buy online”
  • key_objections: Add 5–10 real reasons people don’t convert
{
  "prompt_name": "Customer Journey Map + Content Plan",
  "role": "You are a lifecycle marketing strategist.",
  "task": "Create a journey map and content plan for each stage of the buying process.",
  "inputs": {
    "business_name": "",
    "product_or_service": "",
    "target_audience": "",
    "purchase_type": "one-time | subscription | high-consideration",
    "average_sales_cycle": "instant | days | weeks | months",
    "primary_conversion_event": "",
    "key_objections": []
  },
  "output_requirements": {
    "include_sections": [
      "Journey stages (Awareness → Consideration → Decision → Retention)",
      "What the user is trying to achieve at each stage",
      "Questions the user is asking at each stage",
      "Best content formats per stage",
      "Recommended channels per stage",
      "Drop-off risks + fixes",
      "3 campaign ideas mapped to the journey"
    ],
    "format": "Markdown",
    "constraints": [
      "Keep it grounded in real intent and behaviour",
      "Avoid generic funnel theory language"
    ]
  }
}

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