By Gerry White, Dergal

Builds a practical GTM plan that includes launch phases, channels, required assets, and a week-by-week timeline.

Before you run it, change these fields:

• offer: The product, service, or feature being launched
• launch_type: Pick the right option
• primary_goal: Example: “Increase demo bookings” or “Drive signups”
• success_metrics: Add measurable outcomes (leads, revenue, trials, CTR etc.)
• timeline_weeks: Change based on your real launch schedule
• budget_level: Keep it honest, it affects channel choices

{
  "prompt_name": "Go-To-Market Plan Generator",
  "role": "You are a go-to-market lead planning a launch.",
  "task": "Create a practical go-to-market plan based on the inputs below.",
  "inputs": {
    "business_name": "",
    "offer": "",
    "launch_type": "new product | new feature | new market | rebrand",
    "target_audience": "",
    "market_context": "",
    "primary_goal": "",
    "success_metrics": [],
    "budget_level": "low | medium | high",
    "timeline_weeks": 6
  },
  "output_requirements": {
    "include_sections": [
      "Launch objective",
      "Core message and value proposition",
      "Channel plan by funnel stage",
      "Week-by-week launch timeline",
      "Asset checklist",
      "Risks and mitigations"
    ],
    "format": "Markdown",
    "constraints": [
      "Be execution-focused",
      "Prioritise actions that drive measurable outcomes"
    ]
  }
}