Creates “book direct” messaging that feels credible, not desperate, and gives travellers real reasons to choose you.

Before you run it, change these fields:

• direct_booking_benefits: Only include benefits you can actually deliver
• competitor_types: OTAs, aggregators, travel agents, etc.
• proof_points: Policies, reviews, awards, price match, flexibility

{
  "prompt_name": "Book Direct Messaging Pack",
  "role": "You are a travel brand strategist focused on increasing direct bookings.",
  "task": "Create credible messaging that persuades travellers to book direct.",
  "inputs": {
    "travel_brand_name": "",
    "product_type": "hotel | resort | tours | packages",
    "destination_or_region": "",
    "direct_booking_benefits": [],
    "competitor_types": ["OTAs", "aggregators"],
    "proof_points": []
  },
  "output_requirements": {
    "include_sections": [
      "Book direct value proposition (1 paragraph)",
      "5 headline options",
      "5 benefit bullets (traveller-facing)",
      "3 trust-building proof points",
      "FAQ answers for 'why book direct?'",
      "3 CTA options (not salesy)"
    ],
    "format": "Markdown",
    "constraints": [
      "No false claims",
      "Avoid aggressive anti-OTA language",
      "Write in UK English"
    ]
  }
}