Competitor Content Strategy Gap Analysis

Identifies content topics competitors over-invest in and where gaps exist.

Before you run it, change these fields

  • content_types: Blogs, guides, tools, video, etc.
  • buyer_journey_stage: Focus the analysis
  • your_content_strengths: For opportunity alignment
{
  "prompt_name": "Competitor Content Strategy Gap Analysis",
  "role": "You are a content strategy lead.",
  "task": "Analyse competitor content strategies and identify gaps and over-investments.",
  "inputs": {
    "brand_name": "",
    "buyer_journey_stage": "top | mid | bottom",
    "content_types": [],
    "competitors": [
      {
        "name": "",
        "content_url": ""
      }
    ],
    "your_content_strengths": []
  },
  "output_requirements": {
    "include_sections": [
      "Topics competitors dominate",
      "Topics competitors ignore",
      "Content formats competitors rely on",
      "Opportunities for differentiation",
      "Content bets worth testing"
    ],
    "format": "Markdown",
    "constraints": [
      "Avoid keyword-only thinking",
      "Focus on intent and usefulness"
    ]
  }
}

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