Breaks down competitor messaging to reveal their real positioning, promises, and proof.

Before you run it, change these fields

• competitor_urls: Homepage or key landing pages
• your_positioning: Your current positioning (for contrast)
• buyer_stage: Awareness, consideration, or decision

{
  "prompt_name": "Competitor Messaging Deconstruction",
  "role": "You are a brand and messaging strategist.",
  "task": "Analyse competitor messaging to uncover positioning, promises, and persuasive patterns.",
  "inputs": {
    "brand_name": "",
    "your_positioning": "",
    "buyer_stage": "awareness | consideration | decision",
    "competitors": [
      {
        "name": "",
        "url": ""
      }
    ]
  },
  "output_requirements": {
    "include_sections": [
      "Core promise each competitor makes",
      "Primary audience they speak to",
      "Language patterns and clichés used",
      "Proof signals used (or missing)",
      "Messaging gaps you can exploit"
    ],
    "format": "Markdown",
    "constraints": [
      "Base analysis on observable patterns",
      "Do not invent claims"
    ]
  }
}